GALEN CASON

For Galen Cason, a contemporary label known for its architectural silhouettes and utilitarian streetwear aesthetic, I led the paid media strategy for their New York Fashion Week showroom. I developed and executed targeted Meta campaigns designed to elevate brand visibility, drive RSVPs, and bring high-intent traffic into the space. The campaign reached more than 200,000 people, resulting in a strong surge of in-person attendance and a measurable lift in showroom sales throughout fashion week.