HI, I’M MCCALL CASCAES — A CREATIVE MARKETER AND META ADS SPECIALIST FOCUSED ON SHARP INSIGHT, REFINED DIRECTION, AND WORK THAT SPEAKS FOR ITSELF.
HI, FINNEGAN MONROE HERE. A FREELANCE PHOTOGRAPHER IN NY THE SHUTTERBUG EXTRAORDINAIRE CAPTURING LIFE'S MAGICAL MOMENTS ONE CLICK AT A TIME.
BUILT TO BE NOTICED.
HOURS OPTIMIZING CREATIVE & PERFORMANCE
K+
HOURS OPTIMIZING CREATIVE & PERFORMANCE
K+
HOURS OPTIMIZING CREATIVE & PERFORMANCE
K+
YEARS DRIVING DIGITAL GROWTH
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YEARS DRIVING DIGITAL GROWTH
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YEARS DRIVING DIGITAL GROWTH
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INDUSTRY ACHIEVEMENTS
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INDUSTRY ACHIEVEMENTS
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INDUSTRY ACHIEVEMENTS
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ACCOUNTS & CLIENTS SERVED
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ACCOUNTS & CLIENTS SERVED
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ACCOUNTS & CLIENTS SERVED
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I am …
a strategist inspired by the aesthetics that define culture—using data, artistry, and digital strategy to shape how brands present themselves to the world. My work blends sophistication with performance, creating campaigns that feel elevated, memorable, and effortlessly effective.
MEDIA EXPERIENCE
MY WORK
MY WORK
MY WORK
MY EXPERTISE
MY EXPERTISE
Creative Production Support
I contribute to creative production through on-site direction, shoot planning, and asset development. My production work has supported launches such as Galen Cason’s NYFW pop-up — driving 200K+ reach — and visual content that helped TCC Entertainment surpass 20 million total organic followers across platforms.
Content Strategy & Digital Growth
My strategies have supported multi-platform campaigns across Meta, YouTube, TikTok, and Facebook, increasing cross-network visibility by up to 128% and engagement rates by 90%+ for brand portfolios. I build digital frameworks that strengthen discoverability, retention, and long-term audience growth.
Creative Direction
I develop elevated visual narratives and content systems that merge aesthetic clarity with performance impact. My creative direction has contributed to campaigns reaching 20+ million organic viewers, supported brand launches across fashion, tech, and media, and strengthened visual cohesion for 300+ social accounts through high-performing content frameworks.
Meta Ads Strategy
As a Social Engagement Manager and Meta Ads Specialist, I’ve led optimization for 300+ ad accounts, improving budget efficiency by 83.5%, increasing reach by 75.4%, and driving a 44% lift in conversions across diverse client portfolios. I specialize in high-performing campaign structures, data-led creative refinement, and strategic distribution across Meta’s full ecosystem.
Creative Production Support
I contribute to creative production through on-site direction, shoot planning, and asset development. My production work has supported launches such as Galen Cason’s NYFW pop-up — driving 200K+ reach — and visual content that helped TCC Entertainment surpass 20 million total organic followers across platforms.
Content Strategy & Digital Growth
My strategies have supported multi-platform campaigns across Meta, YouTube, TikTok, and Facebook, increasing cross-network visibility by up to 128% and engagement rates by 90%+ for brand portfolios. I build digital frameworks that strengthen discoverability, retention, and long-term audience growth.
Creative Direction
I develop elevated visual narratives and content systems that merge aesthetic clarity with performance impact. My creative direction has contributed to campaigns reaching 20+ million organic viewers, supported brand launches across fashion, tech, and media, and strengthened visual cohesion for 300+ social accounts through high-performing content frameworks.
Meta Ads Strategy
As a Social Engagement Manager and Meta Ads Specialist, I’ve led optimization for 300+ ad accounts, improving budget efficiency by 83.5%, increasing reach by 75.4%, and driving a 44% lift in conversions across diverse client portfolios. I specialize in high-performing campaign structures, data-led creative refinement, and strategic distribution across Meta’s full ecosystem.
Creative Production Support
I contribute to creative production through on-site direction, shoot planning, and asset development. My production work has supported launches such as Galen Cason’s NYFW pop-up — driving 200K+ reach — and visual content that helped TCC Entertainment surpass 20 million total organic followers across platforms.
Content Strategy & Digital Growth
My strategies have supported multi-platform campaigns across Meta, YouTube, TikTok, and Facebook, increasing cross-network visibility by up to 128% and engagement rates by 90%+ for brand portfolios. I build digital frameworks that strengthen discoverability, retention, and long-term audience growth.
Creative Direction
I develop elevated visual narratives and content systems that merge aesthetic clarity with performance impact. My creative direction has contributed to campaigns reaching 20+ million organic viewers, supported brand launches across fashion, tech, and media, and strengthened visual cohesion for 300+ social accounts through high-performing content frameworks.
Meta Ads Strategy
As a Social Engagement Manager and Meta Ads Specialist, I’ve led optimization for 300+ ad accounts, improving budget efficiency by 83.5%, increasing reach by 75.4%, and driving a 44% lift in conversions across diverse client portfolios. I specialize in high-performing campaign structures, data-led creative refinement, and strategic distribution across Meta’s full ecosystem.
REAL RESULTS, REAL VOICES
MY CLIENTS
From the moment I met McCall, she has consistently gone above and beyond. I brought her an idea, and within 30 minutes, McCall delivered a thoughtful blueprint. Despite her busy schedule, she took full initiative and delivered results beyond my expectations, guiding creative choices, budget strategies, and overall success. There was a moment when we faced challenges with Meta’s ad platform, issues with spend and payment methods made things difficult. McCall was relentless, joining calls and meetings day after day until it was resolved, never once accepting defeat. McCall truly takes care of her work—ads, placements, creatives—and that level of care is rare. What truly stood out was her commitment beyond just the backend. McCall showed up to our event, stayed the entire weekend, taking photos, documenting everything, and embracing my vision even before fully knowing it. That’s what I admire, her initiative and ability to see everything through. Thank you, McCall, for helping my brand achieve heights I didn’t know were possible, and for being both a trusted friend and an outstanding partner who exceeded every expectation.
Galen Cason
Founder
From the moment I met McCall, she has consistently gone above and beyond. I brought her an idea, and within 30 minutes, McCall delivered a thoughtful blueprint. Despite her busy schedule, she took full initiative and delivered results beyond my expectations, guiding creative choices, budget strategies, and overall success. There was a moment when we faced challenges with Meta’s ad platform, issues with spend and payment methods made things difficult. McCall was relentless, joining calls and meetings day after day until it was resolved, never once accepting defeat. McCall truly takes care of her work—ads, placements, creatives—and that level of care is rare. What truly stood out was her commitment beyond just the backend. McCall showed up to our event, stayed the entire weekend, taking photos, documenting everything, and embracing my vision even before fully knowing it. That’s what I admire, her initiative and ability to see everything through. Thank you, McCall, for helping my brand achieve heights I didn’t know were possible, and for being both a trusted friend and an outstanding partner who exceeded every expectation.
Galen Cason
Founder
